The chat app simply wasn’t popular enough, so Google is shutting it down and moving the focus to Messages. Allo users will be able to continue using the app until it goes offline at the end of March next year.
Google isn’t afraid to experiment with new services, but the company also isn’t afraid to shut them down if they don’t prove popular enough. The latest victim, which will soon class as a failed experiment, is the chat app for Android, iOS, and the Web called Allo.
In a post on the Google Blog, Matt Klainer, Vice President of Consumer Communications Products, explained that Google has been focusing on its messaging app Messages as well as « working closely with the mobile industry to upgrade SMS.

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