Home United States USA — IT Trump's threat to pull 'billions' in internet ad spending is exaggerated

Trump's threat to pull 'billions' in internet ad spending is exaggerated

318
0
SHARE

While signing an executive order cracking down on « censorship » by social media platforms, President Donald Trump said the government would reconsider spending « billions of dollars » on those platforms. But research suggests the government’s ad spending on Facebook, YouTube and Twitter is far smaller.
When signing an executive order cracking down on « censorship » by social media platforms, President Donald Trump said the government would reconsider spending « billions of dollars » on those platforms.
But advertising spend data from marketing analytics company Pathmatics suggests that’s an exaggeration. The company’s tracking shows the federal government has spent about $170 million this year so far advertising on Facebook, Twitter and Google-owned YouTube.
Trump’s order came Twitter decided to put fact-checking labels on the president’s tweets. It targets companies granted liability protection through Section 230 of the Communications Decency Act.

Continue reading...