Screen Engine’s ticktBox announces new in-home promotional screenings of upcoming films.
We are now in the very heart of the summer movie extravaganza – at least that would have been true in past summers. But now, across America movie theatres are closed, openings are being pushed back and films are languishing unreleased or pushed out of the in-theatre queue to be released digitally. The Covid-19 pandemic has almost entirely shut down the film industry worldwide.
Despite the massive economic and safety challenges for movie makers and for film attenders, Screen Engine/ASI, a growing movie, TV, digital and entertainment research and strategy company based in Los Angeles, has announced the launch of a new digital, Internet-based product providing a promotional marketing tool for film, TV and video production companies in the era of a stay-at-home society.
Traditionally, movie companies have used “test” screenings and “buzz” screenings to assure the quality of the movies and to create excitement around the upcoming launch of the movies, particularly in key markets. Now, of course, the studios have lost their access to the movie theatres where traditionally hundreds of thousands of consumers have gathered annually to watch movies free for testing or marketing purposes.
Screen Engine/ASI has released the “Virtual Screening Room” so movie and TV studios can still host “word-of-mouth screenings” and create buzz for upcoming movies, but safely and remotely in movie fans’ homes.
