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Alessandra on why box-office flop ‘Through Night and Day’ is most watched on Netflix

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The romantic drama film “Through Night and Day” performed poorly at the box office when it premiered in November 2018. To put it bluntly, “Walang…
The romantic drama film “Through Night and Day” performed poorly at the box office when it premiered in November 2018. To put it bluntly, “Walang nanood—zero!” quipped its lead actress, Alessandra de Rossi.
And admittedly, she was disappointed with how things turned out back then.
“We didn’t have enough time to promote. There were many problems (nothing to do with our producers). I felt bad because I knew we had a good story; I even shaved my head bald. But we fell short,” she said in a recent episode of GMA News’ online talk show “Quarantined with Howie Severino.”
Little did Alessandra expect that the movie will have a resurgence almost two years later—this time, on streaming media.
Last July, in the middle of the COVID-19 pandemic, the film, which was shot in Iceland and also stars Paolo Contis, became the No.1 most watched title on Netflix. Now she can call it a success.
Asked about the unexpec­ted and delayed appreciation for the film, Alessandra surmised that the timing of the release likely played a big part.
“Those who didn’t have time to go to the cinemas have the time [to watch] now.

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