The Grammy Award-winning singer is debuting a new beauty brand in 2021 with e.l.f. Cosmetics that’ll be inspired by her own skin care journey.
Beauty The famous singer has been wanting to enter the beauty space for « quite some time. » Grammy award winner Alicia Keys is launching a beauty range with e.l.f. Cosmetics. The brand announced the partnership on Aug.5, and the line is expected to launch in 2021. The collab appears to be focused at least partially on skin care, with the brand citing Keys’ own « skin care journey » as inspiration.
