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TikTok’s Top U. S. Competitor… Is Also Chinese-Owned

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Economic and trade policy, meet Whack-A-Mole.
President Trump wants to ban TikTok in the U. S., but he’ll consider allowing a U. S. company to purchase it. As long as, in a novel twist, the U. S. government gets a cut. Meanwhile, U. S.-owned Triller is positioning itself as the biggest beneficiary to India’s TikTok ban, with 40 million new installs, and by extension, the likely winner of an American ban. But in this latest episode of Meet the Kardashians,White House edition, they’re all potentially being played. Because the fastest-growing non-TikTok short-form video entertainment app is also Chinese-owned. Economic and trade policy, meet Whack-A-Mole. “What you think you know is that if TikTok gets banned in the US, Triller, Byte, or Dubsmash may take over as the primary/preferred short-form video social networking app,” says app analytics firm Apptopia’s Adam Blacker.

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