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‘Mulan’ Release Leads To 68% Jump In Disney+ Downloads, Despite Extra Fee To Watch Movie

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Disney isn’t the only production company to try a premium content strategy during the pandemic.
Disney+ downloads and consumer spending on the app jumped this weekend, a sign that Mulan’s digital-first release led to increased demand despite an extra $29.99 charge to watch the movie and providing further evidence that streaming services may be able to increase revenue by charging more for premium content. Mulan star Liu Yifei became the center of controversy in August when she posted a pro-police comment on Chinese social media platform Weibo at the height of the violence in Hong Kong.

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