Middle seats at many US movie theaters just got more expensive.
AMC Theaters, the nation’s largest movie theater chain, on Monday unveiled a new pricing scheme in which seat location determines how much your movie ticket costs. Seats in the middle of the auditorium will cost a dollar or two more, while seats in the front row will be slightly cheaper.
AMC said the pricing plan, dubbed “Sightline,” has already been rolled out in some locations and, by the end of the year, will be in place at all domestic AMC theaters during showings after 4 p.
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AMC will now charge you more to sit in middle of movie theater