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Microsoft is hoping people will actually use Bing now that it has AI


Which search engine are you reading this on?
Microsoft has officially taken the lead in the race to build a search engine powered by generative AI. On Tuesday, the company debuted the rumored OpenAI-infused versions of its Bing search engine and Edge web browser, proclaiming them to be the next evolution of the internet — an evolution that so far seems to be crafted by Microsoft. Not Google.
“AI will fundamentally change every software category, starting with the largest category of all — search,” Microsoft chairman and CEO Satya Nadella said in a statement.
Microsoft is calling the new AI-powered Bing and Edge your internet “copilots.” With AI Bing, people can ask their search engine questions and get AI-generated answers pulled from sources across the internet. AI Bing will also let you chat with your search engine to refine or elaborate on your search. Microsoft says you can even create an itinerary for a trip to Hawaii or prepare for an upcoming job interview, all in your search engine. Even those dusty old traditional search results should be better, too, thanks to an AI boost to the search algorithm that is supposed to return more accurate and relevant results. Meanwhile, the new Edge browser will also feature AI, including a sidebar that can give you a summary of what you’re looking at or help you write a message to post on it. Microsoft’s example was a post on Microsoft-owned LinkedIn. Seamless!
Google had tried to get ahead of Microsoft’s announcement with one of its own the day before. In a blog post authored by CEO Sundar Pichai, the company revealed that its ChatGPT competitor was named “Bard,” and that it would be rolled out to the public in the coming weeks.

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