It looks like Disney was inspired by Netflix, as the company has announced plans to target accounts that share passwords. But first, it’ll raise its prices.
Disney has announced the expansion of its ad-free streaming subscriptions to more markets alongside the disappointing news of a price hike across its streaming services. The Basic Disney+ tier with ads isn’t getting a price hike and will continue to be available at $7.99 per month, and so will Hulu. But it’s the ad-free streaming experience that’s going to be more expensive for subscribers starting October 12, 2023. The cheapest ad-free Disney+ plan will soon start at $13.99 per month, which is significantly higher than the current ask of $10.99 per month.
The Duo Basic plan with ads, which bundles Disney+ and Hulu+, will also stick to its $9.99 per month premium. However, Disney is introducing a new ad-free version of this tier that will cost double at $19.99 per month. The Trio Basic plan with ads, which throws ESPN+ into the mix, is increasing from $12.
