Donbei, the udon branch of Japanese instant noodle company Nissin, can be rather adventurous when it comes to marketing their products, at one time even hiring artists to feature their products in glorious paintings. And now in a move that will likely have everyone nodding their heads in approval, Nissin<\/b>
\nDonbei, the udon branch of Japanese instant noodle company Nissin, can be rather adventurous when it comes to marketing their products, at one time even\u00a0hiring artists to feature their products in glorious paintings.
And now in a move that will likely have everyone nodding their heads in approval, Nissin has teamed up with mobile game company DeNA and taxi reservation app MOV to bring us\u00a0Donbei Cabs. These special taxis follow the motto of: \u201cAs long as there is a moon, these cabs will be absolutely free.\u201d
The collaboration promotes their\u00a0Tsukimi Soba\u00a0(\u201cMoon-viewing buckwheat noodles\u201d) line of instant noodles, and will run until Dec 31. Approximately 50 cabs will be driving around various Tokyo districts everyday from 7 a.m. to 10 p.m.
Reserving a taxi is as simple as downloading the\u00a0MOV smartphone app\u00a0and selecting \u201ctaxi companies\u201d to check if a Donbei Taxi is available for hire in the neighborhood. After assigning the Donbei Cab a pickup location, all you have to do is wait for the complimentary ride to arrive.
So what\u2019s the catch? Honestly not much. There are only\u00a0four limitations:
That means customers could travel from central Chiyoda to as far as western Nerima \u2014 a trip that would take up to 45 minutes and roughly 8,000 yen \u2014\u00a0for absolutely free!
Donbei Cabs can be distinguished by the red car body advertising the company\u2019s trademark Tempura Soba as well as the charming rooftop light, which features the Donbei symbol and two corners of fried tofu made to resemble fox ears.
\u25bc Even the interior is decked out in splashes of red for that exclusive superstar feel.
\u25bc What\u2019s more, all riders of these very special taxis will each be gifted with a Tempura Soba bowl from Dec 26-31.
\u25bc\u2026ensuring that you will not go hungry during this festive season.
You can access the MOV app in the Apple Store\u00a0 here \u00a0(Japanese).
How awesome is that for an instant noodle promotion? Not only do we get to sit in an exclusive\u00a0limited-edition cab for free, lucky customers can also enjoy complimentary bowls of delicious instant soba that can be\u00a0enjoyed 11 different ways for maximum satisfaction.
Images:\u00a0DeNA<\/p>\n