YouTube will also sponsor pre-game show with 2 ads.<\/b>
\nAlphabet, Inc. has purchased time for two full ads promoting its Google brand during Super Bowl LIII this Sunday.
A Google spokesperson confirmed the Big Game buy but did not provide any additional information. At this time it is unclear when the ads will run, which products they will promote or which agencies are handling creative as Google works with a long list of shops on projects spanning its product range.
Additionally, YouTube, another Alphabet brand, will sponsor the pre-game show on CBS and run two of its own ads during that portion of the broadcast. YouTube\u2019s ad revenue continued to rise throughout 2018 despite widely publicized brand safety concerns, with the company retaining most major advertisers. Earlier this month, AT&T also announced that it would begin running ads on the platform again after a nearly two-year absence.
Google declined to elaborate on either company\u2019s Super Bowl strategy.
Both Google and YouTube opted to sit out last year\u2019s Big Game. In 2017, a spot promoting the Google Home smart speaker system infamously set off thousands of the devices when a character in the ad said, \u201cOK Google.\u201d
Many of Google\u2019s most recent ads promoted the new Pixel phone, but a report released last summer showed the company gaining on Amazon in the increasingly important smart speaker market, with Home shipments outpacing those of the Echo for the second straight quarter.
Amazon\u2019s Super Bowl ad, released yesterday, focuses on Echo and Alexa.
For all the latest Super Bowl advertising news\u2014who\u2019s in, who\u2019s out, teasers, full ads and more\u2014check out Adweek\u2019s Super Bowl LIII Ad Tracker. And join us on the evening of Feb. 3 for the best in-game coverage of the Super Bowl commercials anywhere.
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Patrick Coffee
@PatrickCoffee
Patrick Coffee is a senior editor for Adweek.<\/p>\n