Instagram will begin testing new video features over the coming months to make the social media platform compete more directly with TikTok and YouTube . Head \u2026<\/b>
\nInstagram will begin testing new video features over the coming months to make the social media platform compete more directly with TikTok and YouTube. Head of Instagram Adam Mosseri announced the dramatic changes on Wednesday. \u00ab\u00a0We’re no longer a photo-sharing app,\u00a0\u00bb Mosseri said in the video announcement. Video-sharing apps are rapidly expanding, and Mosseri says Instagram aims \u00ab\u00a0to lean into that trend.\u00a0\u00bb Instagram already began testing a new type of in-feed video recommendation, and Mosseri said more types of topic-based recommendations are on the way soon. In addition, the traditionally photo-centric platform is shifting its focus to video formats — showing \u00ab\u00a0full-screen, immersive, entertaining, mobile-first video.\u00a0\u00bb The testing will likely take between six and 12 months, according to Mosseri, and the company aims to stay transparent about that process along the way. Watch Mosseri’s full announcement below.<\/p>\n