With Facebook’s cutover to a new corporate name \u2014 Meta \u2014 the company is giving the Oculus VR name the axe.<\/b>
\nWith \u2019s cutover to a new corporate name \u2014 the company is giving the Oculus brand the axe. Andrew \u201cBoz\u201d Bosworth, who is currently head of Facebook Reality Labs overseeing the company\u2019s VR and AR businesses, announced a series of nomenclature changes in a Facebook post Thursday. \u201cVR will be the most immersive way for people to access the metaverse and as we look toward our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product,\u201d Bosworth wrote. \u201cFor this reason, we\u2019re simplifying our brand architecture and shifting away from the Oculus brand.\u201d Starting in early 2022, the Oculus Quest virtual-reality headset will become \u201cMeta Quest,\u201d and the Oculus App will be renamed \u201cMeta Quest App\u201d over time. Facebook bought Oculus seven years ago for $2 billion. \u201cWe all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we\u2019re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today,\u201d Bosworth said. In addition, going forward, Meta\u2019s Reality Labs group is working on \u201cnew ways to log into Quest that won\u2019t require a Facebook account, landing sometime next year,\u201d Bosworth wrote. \u201cThis is one of our highest-priority areas of work internally.\u201d In other branding changes, Facebook Reality Labs will be dropping \u201cFacebook\u201d from its name and plans to expand Meta Horizon \u201cas the brand that will encompass all of our first-party immersive social experiences,\u201d according to Bosworth. \u201cYou\u2019ve seen this already with Horizon Workrooms and Horizon Worlds. Soon you\u2019ll see us shift from Oculus to Horizon Home, Horizon Venues, Horizon Friends, and Horizon Profile,\u201d he wrote. Other changes will include relabeling Facebook Portal as \u201cMeta Portal.\u201d Bosworth is in line to become the company\u2019s next CTO, after Mike \u201cSchrep\u201d Schroepfer steps down from the chief technology officer sometime in 2022.<\/p>\n