02:28PM EST – We’re here at ASUS’ Press Event, Zennovation
02:28PM EST – Expect to see Jonney Shih on stage
02:29PM EST – Last year, ASUS didn’t have a CES event because everything was being launched after Computex
02:29PM EST – But given the recent launch of Kaby Lake, I suspect we’ll see some KBL enabled systems
02:30PM EST – Ian on text, Ryan on photos. TeAm AnandTech in the house
02:33PM EST – We’re starting
02:33PM EST – ‘ASUS is changing the mobile industry’
02:33PM EST – ‘AN event to go above and beyond expectations’
02:34PM EST – playing the intro video
02:34PM EST – very movie-esque
02:35PM EST – Jonney Shih to the stage
02:35PM EST – Jonney is always a character on stage
02:36PM EST – ‘2016 was an incredible year for ASUS – the success of our Zenbook 3 enabled us to embark on a journey that dares for more’
02:36PM EST – Demo video
02:38PM EST – Looks like a smartphone in the video
02:38PM EST – ‘stay forever young’
02:39PM EST – Announcing the Zenfone 3 Zoom
02:39PM EST – built for photography
02:39PM EST – Uses Qualcomm Snapdragon
02:39PM EST – 2x12MP, 1x13MP
02:39PM EST – 2.3x optical zoom, 59mm focal on first 12MP
02:40PM EST – 12MP main camera, Sony IMX362
02:40PM EST – 13MP front camera, f\/2.0
02:40PM EST – ’59mm focal length is golden ratio for perfect portrait’
02:41PM EST – Main camera (Sony IMX362) f\/1.7 and uses SuperPixel
02:41PM EST – ‘more light capture and longer exposure time’
02:42PM EST – ‘Our technology thrives on making a dramatic difference in image quality’
02:42PM EST – SuperPixel: 2.5x light sensitivity, 10x to industry standard
02:43PM EST – SuperPixel Engine: Multi-frame, multi-stage noise reduction algorithm
02:43PM EST – ASUS TriTech+ 0.03s auto-focus
02:43PM EST – 2nd Gen Laser AF, Subject tracking AF, Dual Pixel PDAF
02:43PM EST – 100% pixels for phase detection auto focus
02:44PM EST – traditional phone uses only 5% of pixels
02:45PM EST – Front Camera: Sony IMX213, f\/2.0, SuperPixel, 13MP Wide Angle, 2x light sensitivity
02:45PM EST – Professional manual mode, RAW support, Manual Lens Selection
02:45PM EST – 59mm or 25mm lens selection
02:45PM EST – Pro Mode allows selection for shutter speed, EV, ISO, White Balance
02:46PM EST – Snapdragon 625, 5000mAh batery
02:46PM EST – 6.4hr 4K UHD recording, 32day standby, 8.5hr social media livestreaming
02:46PM EST – 5000mAh is quite good
02:47PM EST – I’m all for that
02:47PM EST – 5.5-inch, 7.99mm at slimmest edge, 170g
02:47PM EST – Gorilla Glass 5, 500 nits, AMOLED
02:48PM EST – Rose Gold, Glacier Silver, Navy Black
02:48PM EST – 4-axis OIS, 3-axis EIS
02:48PM EST – so, price? DRAM\/Storage? UFS or eMMC
02:49PM EST – Available February
02:49PM EST – Next product
02:49PM EST – focus on creators
02:50PM EST – Zenfone AR
02:50PM EST – Tango-enabled and Daydream ready
02:50PM EST – Built for Augmented Reality
02:50PM EST – TriCam system
02:51PM EST – 23MP Motion tracking and depth sensing
02:51PM EST – Motion Tracking, Area Learning, Depth Perception
02:51PM EST – Mobile Augmented Reality
02:52PM EST – From online shopping, to home improvement projects
02:52PM EST – ‘Games that go beyond the screen’
02:52PM EST – I assume this eats battery like no tomorrow
02:52PM EST – WQHD 2560×1440, 5.7-inch SuperAMOLED, 79% screen to Body Ratio
02:54PM EST – Exclusive ZenUI VR 360
02:54PM EST – Create, view and share 360 content without 3rd party apps
02:54PM EST – Erik Hermanson on stage, Head of Content and Brand Marketing
02:55PM EST – ‘This is the next wave in tech that will get consumers excited in smartphones’
02:55PM EST – ‘Consumers are also looking for a good app ecosystem’
02:55PM EST – Previewing some of the apps on Zenfone
02:56PM EST – Johnny Lee, Director of Engineering for Tango on stage too
02:56PM EST – ‘We think smartphones can do much more’
02:57PM EST – ’35+ Tango enabled apps coming out in the next few months’
02:58PM EST – Jeff Kirwan, Global President of Gap on stage
02:58PM EST – stage is getting crowded
02:59PM EST – Discussing GAP’s key mantras
03:00PM EST – ‘Our product has to fit you just perfect, and we have to provide a rich customer experience that is effortless and inspirational’
03:00PM EST – ‘A dramatic shift in retail’
03:01PM EST – ‘We have to be there whenever a customer needs us, wherever they are’
03:01PM EST – ‘Allowing a customer to see if the product fits on a body shape’
03:02PM EST – Dressing Room from GAP
03:04PM EST – Moving 2D images on the app to the display to load a 3D manniquin with a selected body type
03:04PM EST – Can look at the garment from full 360-degree
03:04PM EST – Switching between X and XL to see the garment length and fit
03:05PM EST – Womens clothing, to see how the clothing looks with folds and creases
03:05PM EST – Takes GAPs CAD images for clothing and does physics simulations to see how clothing will look
03:06PM EST – ‘Ensures the customer buys the product they really want’
03:07PM EST – Ability to compare multiple sizes at once
03:08PM EST – Now demoing a Hot Wheels game
03:09PM EST – The app allows to have a virtual playset, and a set of challenges to get a car to the start to finish
03:10PM EST – More intuitive than just a controller
03:12PM EST – Hot Wheels app already in the play store
03:13PM EST – Dedicated inertial motion unit
03:13PM EST – 2.5ms detection
03:15PM EST – Jonney Shih back on stage
03:16PM EST – Zenfone AR with Snapdragon 821, 8GB DRAM, Vapor cooling system (so a heatpipe)
03:16PM EST – Cristiano Amon, EVP of Qualcomm Technologies on stage
03:17PM EST – ‘Zenfone AR is first Tango-enabled S821, ZF3 Zoom is first dual-camera S625’
03:17PM EST – ‘ASUS is Qualcomm for all their smartphones’
03:19PM EST – ‘We believe S821 is a perfect fit for Tango’
03:20PM EST – ‘no need for external coprocessors’
03:20PM EST – Always-on sensor core
03:22PM EST – Android 7, obviously
03:22PM EST – Zenfone AR Available in Q2
03:23PM EST – Stage photo
03:24PM EST – That’s a wrap!<\/p>\n