Some additional insight out of today\u2019s Nintendo earnings. The gaming giant offered some key contextual information about Mario\u2019s recent mobile debut. The title has racked up more than 78 million downloads globally, according to the company, pulling in a respectable $53 million or so since it hit iOS in December.
The company puts Super Mario Run \u2019s conversation rate at \u201cmore than 5-percent.\u201d The number is actually considered high given the relatively steep $10 price point in the US \u2014 many games a fraction of the price don\u2019t hit that number After all, when pricing was first announced for the title, it sent an internet accustom to paying less than $5 more a mobile game into a bit of a collective freak out.
Even so, The Wall Street Journal reports that Nintendo isn\u2019t satisfied with the paid rate, with Nintendo President Tatsumi Kimishima noting that the company had anticipated double-digit numbers on that front. And it\u2019s probably no surprise that the company was expecting big numbers, given the success of Niantic\u2019s Pokemon Go and the cache of Nintendo\u2019s most beloved bit of IP.
Of course, it\u2019s worth noting that Nintendo\u2019s mobile strategy has never just been about downloads. When the company finally bit the bullet and decided to move to mobile after years of foot dragging, its strategy was as much about spreading its intellectual property to new users, a gamble that\u2019s paid off with Pokemon Go , a major contributing factor to the explosive sales of Pok\u00e9mon Sun and Pok\u00e9mon Moon for the 3DS.
So, if all goes well, the mobile Mario may help Nintendo get some Switches out the door, as well.<\/p>\n

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