Budweiser proves you don\u2019t need puppies or Clydedales for an emotional Super Bowl ad. And in today\u2019s political climate — where the idea that an immigrant is of questionable value to the United States is raised by certain people in the White House — the commercial is a sharp, patriotic jab to the gut.
Released online before Sunday\u2019s Super Bowl LI broadcast, \u201cBorn the Hard Way\u201d is a 60-second story of immigrants, namely one Adolphus Busch, a brewmaster from Germany who makes a perilous journey to America in the mid-1800s. Confronted by anti-immigrant bias and overcoming tremendous adversity, he manages to work his way to St. Louis, where he joins forces with another immigrant, Eberhard Anheuser. The rest, as they say, is history.
Of course, the company\u2019s press release does not overtly emphasize the commercial\u2019s timely political nature. \u201cThis commercial shows the start of Budweiser\u2019s journey, and while it is set in the 1800\u2019s, it\u2019s a story we believe will resonate with today\u2019s entrepreneurial generation — those who continue to strive for their dreams,\u201d Vice President of Budweiser, Ricardo Marques said in a press release .
But the short film\u2019s message — beyond selling beer — cannot be ignored. Directed by Chris Sargent and filmed in New Orleans, the commercial reminds us that, yes, immigrants — including brewmasters — are who have always made America great.<\/p>\n

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\nSimilarity rank: 5.3\n<\/div>\n

Sentiment rank: 0.7<\/div>\n

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