{"id":861177,"date":"2018-01-31T20:52:00","date_gmt":"2018-01-31T18:52:00","guid":{"rendered":"http:\/\/nhub.news\/?p=861177"},"modified":"2018-02-01T12:02:26","modified_gmt":"2018-02-01T10:02:26","slug":"hyundai-warms-you-up-for-the-super-bowl-with-a-cute-ad-about-a-different-kind-of-football","status":"publish","type":"post","link":"http:\/\/nhub.news\/fr\/2018\/01\/hyundai-warms-you-up-for-the-super-bowl-with-a-cute-ad-about-a-different-kind-of-football\/","title":{"rendered":"Hyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind of Football"},"content":{"rendered":"

A ref dispatches a poorly timed kids\u2019 soccer match.<\/b>
\nWe still don\u2019t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year\u2019s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world\u2019s most inconvenient kids\u2019 soccer game.
The spot, directed by Dave Laden and Bryan Buckley of Hungry Man, features parents gathered for the kiddie match but antsy to get it over with. It is, after all, Super Bowl Sunday\u2014and there\u2019s a different kind of football game on soon.
Luckily, the ref feels their pain.
The spot advertises Hyundai\u2019s all-new subcompact SUV Kona, and is the brand\u2019s first national advertisement for the model.
The creative team that worked on it at Innocean features several veterans\u2014GCD Barney Goldberg, and ACDs Jose Eslinger and Carissa Levine\u2014who won the USA Today Ad Meter in 2016 for the pre-kick \u201cFirst Date\u201d Super Bowl spot starring Kevin Hart.
CREDITS Client: Hyundai Motor America Spot: Ref to the Rescue
Agency: Innocean USA, Huntington Beach, Calif. Chief Creative Officer: Eric Springer VP, Group Creative Director: Jeff Bossin VP, Group Creative Director: Barney Goldberg Associate Creative Director, Art: Jose Eslinger Associate Creative Director, Copy: Carissa Levine Freelancer: Chris Ribeiro EP\/Content Production: Nicolette Spencer Content Producer: Kira Linton VP, Creative Resources: Jill Pool
Hyundai Motor America SVP Managing Director, Brand Management: Marisstella Marinkovic Group Brand Director: Mike Braue Brand Director: Bryan DiBiagio Brand Manager: Megan Gordon Director of Product Information: Brian Bittker Product Information Specialist: Lawrence Chow Senior VP, Planning and Research: Kimberly Bates Planning Director: Tim Anderson SVP HMA Media: Ben Gogley Media Director: Sean Gilpin Director Public Relations: Angela Zepeda Public Relations Manager: David Thalberg Director of Business Affairs: Ann Davis Associate Director of Business Affairs: Lisa Nichols Broadcast Traffic Supervisor: Theresa Artaserse Broadcast Traffic Manager: Valerie Neibel Content Manager: Rachel Werner Sr. Project Manager: Jamie Fink
Production Company: Hungry Man Director: Dave Laden Director: Bryan Buckley DP: Scott Henriksen Executive Producers: Mino Jarjoura, Kevin Byrne, Dan Duffy, Caleb Dewart, Jacki Sextro Producer: Josh Rothfeld Production Manager: Chad \u201cFrenchie\u201d Alburtis Casting Agent: Kathy Knowles
Edit House: Whitehouse Post Editor: Heidi Black Assistant Editor: Emma Platek Director of New Business Development: Joni Williamson Executive Producer: Joanna Manning Producer: Annie Maldonado
Sound Design Company: Lime Sound Design Sound Designer: Michael Anastasi
Color Correction Studio: The Mill Executive Color Producer: Thatcher Peterson Color Producer: Liza Kerlin Online Executive Producer: Anastasia von Rahl Online Producer: Kris Drenzek Online Production Coordinator: Alana Giordano Online Production Coordinator: Michael Novo Shoot Supervisor: Phil Crowe Shoot Supervisor: Tom Graham Lead Online Artist: Nick Taylor Online Artist: Brad Scott Online Artist: Jeff Langlois Online Artist: Toby Brockhurst Online Artist: Patrick Dirks
Mix\/VO Record Studio: Lime Studios Mix\/VO Record Engineer: Zac Fisher Mix\/VO Record Assistant Engineer: Kevin McAlpine Executive Producer: Susie Boyajan Associate Producer: Kayla Phungglan
VO Record Studio: Lime Studios VO Record Engineer: Zac Fisher
Mix Studio: Lime Studios Mix Engineer: Zac Fisher
Licensed Song: \u201cGoing the Distance\u201d Artist: Bill Conti Writer: Bill Conti
VO Record Studio: Post Modern Group Irvine
Music Supervision: Massive Music
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Tim Nudd
@nudd
Tim Nudd is creative editor of Adweek and editor of AdFreak, its daily blog. He oversees all of Adweek’s creative coverage and is co-host of its weekly podcast, Yeah, That’s Probably an Ad.<\/p>\n

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