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Apple’s next big event is set for March 25: Here’s what you can expect

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Apple’s next big event takes place on March 25 in Cupertino, California. The company is expected to make services announcements, including its new streaming service. and possibly a new Apple TV streaming device. Follow our detailed guide to find out all you need to know.
Apple’s next event will take place March 25 at the Steve Jobs Theater in Cupertino, California at 10 a.m. PT. But don’t expect to see any new iPads, iMacs, or AirPods, all of which were revealed unceremoniously earlier this week.
Instead, Apple is using “It’s showtime” as a tagline which is presumed to allude to new services and features coming to Apple TV. Rumors suggest Apple is gearing up to launch the next big streaming service, which could enable subscribers to watch content from various sources such as HBO and TV networks, while also hosting Apple’s own programming.
It may not just be about content — a new Apple TV streaming device could be revealed as a marriage between software and hardware, potentially allowing subscribers to watch content whenever and wherever they are, with more robust recommendations to viewers.

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