Apple is opening its annual developers conference with another sneak peek at its upcoming Apple TV Plus video subscription.
SAN JOSE, Calif. — The Latest on Apple’s developers conference (all times local):11:10 a.m.Apple is offering iPhone users a way to bypass Facebook’s and Google’s sign-in services when using new apps. It’s for those worried about letting Facebook and Google build bigger profiles on them by tying all their activities under their Facebook and Google accounts. Instead, Apple is introducing a competing sign-in service — and promises to be more respectful of privacy. Among other things, Apple will mask your real e-mail address when you sign in and give apps a random string instead.Apple has been trying to differentiate itself by emphasizing privacy as other tech companies like Facebook and Google have faced breaches and other data privacy issues.Apple is also offering users the ability to share location with apps just once, and not continually.

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