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When is Amazon Prime Day 2020? July Isn't Looking Good

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A Wall Street Journal reported that the annual sales day would move to September.
Amazon is reportedly moving its annual sales event Prime Day from July to September.
According to The Wall Street Journal, people familiar with the matter have said that Prime Day will be pushed to the fall and the company is allowing unlimited shipments for nonessential goods.
WSJ reported that their sources said that by allowing the nonessential goods shipments, it will allow the company to «process orders more quickly in its warehouses and create room for more inventory,» but there may still be slower delivery speeds due to increased demand caused by the coronavirus. The increased demand due to the virus has also influenced the company to move the event to September.
Due to the COVID-19 pandemic, the company also saw income drop 29 percent from the same period the year prior, WSJ reported.

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