Домой United States USA — Art Ford is bringing back the Bronco and it's aimed right at Jeep

Ford is bringing back the Bronco and it's aimed right at Jeep

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On Monday, July 13, Ford will unveil three new SUVs, all bearing the Bronco name.
Jeep is a tantalizing target. It’s one of the strongest automotive brands in the world, a power attested to by the fact that, since its origins in World War II, it has survived four different corporate owners.
Today, buyers will pay close to sticker price for a Jeep SUV, instead of negotiating a deep discount with the dealer, then will often pay more for Jeep accessories to customize their purchase. Plus, fans also buy Jeep-branded clothing, baby strollers and dog toys. The four-door Jeep Wrangler Unlimited has the best resale value among off-road SUVs in 2020, according to Kelley Blue Book.
Jeep’s strength lies in the off-road capabilities of its core product, the Wrangler,the ancestral connection to the rugged four-wheel-drive car used in World War II.
Ford was one of the main contractors for those vehicles and built 270,000 of them during the war. The famous seven-slot stamped metal grill, a version of which adorns Wranglers today, was designed by Ford. But Ford was building those General Purpose vehicles, or GPs, under license to help with the war effort. The design remained with Willys-Overland Motors after the war. Through a series of mergers and acquisitions, Jeep and that famous grill, ended up as the valued property of Fiat Chrysler.
Ford eventuallyfound its own valued property in the Bronco name. Original Broncos, the smaller ones built from 1966 to 1977, are hot items amongcollectors. Prices for classic Broncos have increased 76% over the last three years, according to thecollectible car company Hagerty. Some of that increase is probably due to Ford’s impending reintroduction of the brand, which hasbrought new attention to the old models.

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