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Why Channing Tatum’s Third ‘Magic Mike’ Is Skipping Theaters For HBO Max

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The theatrical demographics which made the first two ‘Magic Mike’ movies into hits have now shifted their entertainment consumption to streaming.
Channing Tatum has announced, and Warner Bros. has confirmed, that we’re getting a third Magic Mike movie. Magic Mike’s Last Dance, penned by Reid Caroline and directed by Stephen Soderbergh (who helmed the first Magic Mike but not the sequel Magic Mike XXL), will debut sometime not in theaters but on HBO Max. That’s surprising, but not a jaw-dropper. Magic Mike has spawned a popular touring stage show starting in 2017, with North American dates beginning in Nashville on April 6, 2022. Those shows inspired an HBO Max reality show competition Finding Magic Mike, debuting December 16,2021, about ten men who have “lost their magic” and somehow regain their mojo via learning dance routines, so there is obviously corporate synergy in play. Magic Mike, usually “exhibit A” when I discuss Warner Bros.’ abilities to turn unconventional event films into theatrical blockbusters, opened with $39 million in June of 2012 and legged out to $113 million domestic and $168 million worldwide on a $7 million budget.

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