John Legend is known by many to wear several different hats. When he\u2019s not singing his heart out and making women swoon, he\u2019s writing songs,\u2026<\/b>
\nJohn Legend is known by many to wear several different hats. When he\u2019s not singing his heart out and making women swoon, he\u2019s writing songs, spending time with his two children, and trolling his wife Chrissy Teigen on social media. Well, now the 39-year-old crooner is putting on yet another hat and dappling into the world of wine with the release of his new ros\u00e8 under his own LVE wine label.
As reported by The New York Times, The LVE label was launched by Legend nearly three years ago in 2015 and stands for Legend Vineyard Exclusive. The name \u201cwas always kind of suggestive of love, even though it doesn\u2019t spell it out explicitly,\u201d explained Legend.
The wine label has been one of the singer\u2019s pet projects over the last few years and he\u2019s now finally ready to let consumers in on the label\u2019s first pink wine. In partnership with Vintner Jean-Charles Boisset, the wine is called C\u00f4tes de Provence Ros\u00e9 and is a 2017 vintage wine available for national distribution next year.
As for Legend\u2019s reasoning as to why he is choosing to release ros\u00e8, Legend says that according to countless studies and research it\u2019s the millennial\u2019s alcoholic beverage of choice and he wants them to have as much access to it as possible (hence the affordable price point).
I couldn’t have chosen a better partner in the wine business than the great @jc_boisset! #SummerOfLVE
A post shared by John Legend (@johnlegend) on Jun 22,2018 at 7:21am PDT
\u201cWine has a kind of connection to luxury, and if you can make it in a price range that\u2019s available to a lot of people, they want to access it,\u201d said the Grammy Award winner. The $25 bottle was made with grapes grown in the South of France on a vineyard a few miles from the Mediterranean.
\u201cIt was a big coup for us to get the grapes that we got from that area,\u201d Legend said in regards to the winemaking process.
The ros\u00e9 is the fourth wine he and Mr. Boisset have produced together under the LVE label. It is also far from the only famous person\u2019s ros\u00e9 on the market. Legend joins several celebrities including Drew Barrymore, Brad Pitt, and Angelina Jolie who all currently have wines on the market.
So excited to finally present to you something we’ve been working on for a while: my new @lve_wines Ros\u00e9! It’s the first day of the #SummerOfLVE. Celebrate by ordering our new ros\u00e9 at lvewines.com. And follow my stories today. More good news to come!
A post shared by John Legend (@johnlegend) on Jun 21,2018 at 11:32am PDT
\u201cTypically we say no to any celebrity client,\u201d said Mr. Boisset. \u201cTypically, they\u2019re not as intensely into wine, not as dedicated to wine and winemaking.\u201d
After their first private meeting at the Napa Valley tasting room, Boisset says he was sold once he saw how \u201cinto it\u201d Legend was. \u201cHe played the piano, and we went back and forth between there and the blending room. He was really into it, so I said, \u2018Why not? Let\u2019s do it.’\u201d
\u201cI\u2019ve been excited to develop the LVE Ros\u00e9 for quite a while. Chrissy and I both love ros\u00e9, and we enjoy serving it to our friends,\u201d Legend said in a press release.
I know it’s Father’s Day and all but my wife is pretty awesome. She’s taking me to dinner but still on mommy duty
A post shared by John Legend (@johnlegend) on Jun 17,2018 at 6:25pm PDT
Speaking of Legend and his wife Teigen, the hitmaker recently sat down with TODAY to talk about the launch of his latest wine where the family man revealed his secret to \u201cwedded bliss\u201d with his wife of five years. Legend accredits the pair\u2019s happy marriage to their mutual \u201clove and respect\u201d for each other. \u201cWe actually enjoy each other\u2019s company,\u201d he added.<\/p>\n

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