Apple will provide its original content to viewers for free if they’re accessing it using an Apple device, a new report claims. The strategy would provide<\/b>
\nApple will provide its original content to viewers for free if they\u2019re accessing it using an Apple device, a new report claims. The strategy would provide incentive for viewers to purchase an Apple device, such as the Apple TV or an iPad. The content will allegedly be provided for free within the company\u2019s \u201cTV\u201d app.
The information comes from CNBC, which reports that Apple is working on a new video service that will bring together existing subscription services from other companies, as well as Apple\u2019s own original content. The report claims that Apple device owners \u2014 those with an iPhone, iPad, and Apple TV \u2014 will be able to access the original content for free using the TV app.
As with Amazon\u2019s Channels, Apple\u2019s alleged channel plans would provide access to subscriptions from existing companies, enabling users to directly sign up for them within Apple\u2019s app. The sources also back up previous claims that Apple is planning to shell out around $1 billion to create content.
The report claims this content will be PG-rated and designed to appeal to wide audiences. The report goes on to claim that Apple is seeking \u201ctent pole\u201d franchises that could serve as a launching point for a future video streaming subscription service.
Apple, of course, has not commented on the report. The sources claim the company will be revealing its digital video plans \u2014 or at least some of them \u2014 early next year.
SOURCE: CNBC<\/p>\n

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