Reports today revealed that Prima Games, the company behind those strategy guides you see at every game store, was shutting down after almost three decades. It\u2019s the end of an era, truly. Prima game guides have been around since 1990. Originally famous for its massive print guides (I think I could have used the Skyrim guide\u2026<\/b>
\nReports today revealed that Prima Games, the company behind those strategy guides you see at every game store, was shutting down after almost three decades.
It\u2019s the end of an era, truly. Prima game guides have been around since 1990. Originally famous for its massive print guides (I think I could have used the Skyrim guide to play Whac-a-mole), Prima had since branched out into digital guides and strategy guides. But apparently that wasn\u2019t enough to keep it afloat.
According to an internal memo by Ian Hudson, CEO of parent imprint Dorling Kindersley:
What, in this context, would have given a stalwart like Prima Games such competition? I would say its problems began when gamers began Googling their problems instead.
These days, anyone with a YouTube channel and a capture card can offer the same information to gamers as your average Prima guide, if not more. And if you search a particular problem with a game, you\u2019re likely to come across a Reddit or GameFAQs thread that not only describes your exact issue, but how to fix it.
And why couldn\u2019t Prima still conquer once it pivoted to digital guides? Likely because the market was saturated \u2014 not only can any random YouTuber post a competent video walkthrough, tips and guides articles can be found on just about every gaming website.
Heck, Red Dead Redemption 2 hadn\u2019t been out a day when I started seeing a flurry of posts on my Twitter about \u201cHow to get the fastest horse\u201d or \u201cHow to get Arthur Morgan the longest beard\u201d and what not. Any little piece of info you would have cared to know about the game was disseminated online with lightning speed by just about everyone.
As sad as it is, the shuttering of Prima Games is probably not a huge surprise. The fact it managed to stay afloat this long is frankly impressive.
Prima will reportedly end operations completely by next spring.
People, Etc.: DK to Close Prima Games on Publishers Lunch
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