Around half of all Switch owners have also picked up some of the biggest first party titles Nintendo has to offer, which is a high attachment rate.<\/b>
\nIt turns out if you own a Switch, you\u2019re incredibly likely to also have some of Nintendo\u2019s biggest games. If you don\u2019t, your friend does. According to sales figures in the United States, The Legend of Zelda: Breath of the Wild, Mario Kart 8 Deluxe, and Super Mario Odyssey are all owned by half of all Switch owners.
IGN spoke with Nintendo of America president and COO Reggie Fils-Aime about the Switch\u2019s success where he explained the exceptional attach rate of Nintendo\u2019s first-party titles.
\u201cThose three games continue to attach to hardware at better than 50 percent,\u201d Fils-Aime told IGN. \u201cJust think about that. For everyone who owns a system, more than one out of every two have bought Zelda, more than one out of every two have bought Kart, more than one out of every two have bought Odyssey. That\u2019s never happened in U. S. video game history.\u201d
These numbers are incredibly impressive for Nintendo and the company doesn\u2019t have any plans on stopping, especially after the lessons learned with the Wii U.
\u201cWe\u2019ve launched many systems, we\u2019ve seen what works in driving a system forward,\u201d he told IGN. \u201cWe\u2019ve seen where we\u2019ve lost momentum, and a critical component is having a great cadence of launches, and as you highlight, we have a number of key franchises teed up for next year.\u201d
Fils-Aime, despite being very happy with Nintendo\u2019s current position with Switch owners, also seems to think it\u2019s a little early to be able to fully assess the console.
\u201cSo from my perspective, the right time to look at our performance against history is going to be as we come out of that holiday time frame,\u201d he said. \u201cThat way we\u2019ll be able to say after roughly 21 months, how do we stack up against all of the systems that have launched here in the U. S. and what the sell-through looks like. And that\u2019ll be a nice moment for us to consider where we are, and also to think about how do we continue driving momentum. As you stated, we\u2019ve already outsold the GameCube, we\u2019ve already outsold the Wii U. How we continue to track against past systems will be something that we look at.\u201d<\/p>\n