The company behind Barbie announced its most diverse line of Ken dolls to date on Tuesday.<\/b>
\nThe company behind Barbie announced its most diverse line of Ken dolls Tuesday.
Mattel introduced three new body types for its dolls \u2014 \u201cslim, broad or original\u201d\u2013 seven skin tones \u2014 including Asian, mixed race or Latino \u2014 and nine hairstyles, including the man bun and cornrows, according to the Telegraph.
The change follows its 2016 decision to address Barbie\u2019s implausible proportions by revealing three new body shapes \u2013 petite, tall, and curvy \u2013 as well as 24 hair styles.
The toy maker announced relaunching the brand to suit more modern tastes, \u201cmodernizing Ken for the next step in the brand revolution.\u201d
\u201cBy continuing to expand our product line, we are redefining what a Barbie or Ken doll looks like to this generation, \u201d Lisa McKnight, Barbie\u2019s senior vice president and general manager, said in a press release according to ABC News .
\u201cEvolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie\u2019s world, \u201d McKnight said.
Seven of the 15 new Ken dolls were unveiled exclusively on \u201c Good Morning America \u201d Tuesday.
The original Ken doll debuted more than five decades ago, sporting red swim trunks and cork sandals. \u201cDream Date Ken, \u201d released in 1984 and dressed in a sleek black jacket and bow tie, typified the iconic dress for a perfect date with Ken\u2019s partner, Barbie.
Now, Mattel has gone modern, giving Ken dolls a progressive look to match current culture.
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The dolls join the more than 100 diverse looks that the Barbie brand has launched in the last three years with its Barbie Fashionista line.
T his is not the first transformation of the Ken doll. Over time, he has been depicted as a \u201cRappin\u2019 Rockin\u2019 Ken, \u201d \u201cDr. Ken, \u201d and \u201cMagic Earring Ken.\u201d
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