New Delhi, Dec 29 : Veteran couturier Pierre Cardin passed away in a hospital in Neuilly in the west of Paris on Tuesday at the age of 98. The French<\/b>
\nThe French designer was celebrated for being a forerunner in his field and for revolutionizing the business of fashion to how we know it today. Not only was Cardin the first designer in the 1950s to retail his collections in department stores, but he was also the first to diversify his brand and capitalise on the brand name by selling everything from perfumes, accessories, pens to even cars and food. The visionary has been quoted stating, \u201cThe clothes I prefer are the garments that I invent for a lifestyle that does not yet exist\u2014the world of tomorrow.\u201d He has received both accolades and censure for selling designer clothes to the masses and making a fortune doing it. Born to French parents of Italian descent, Cardin was educated in Saint Etienne in France. He prided himself for building an empire without ever asking for a bank loan. In 2007 he Germany\u2019s Sueddeutsche Zeitung quoted him saying, \u201cI had a sense for marketing my name\u2026 Does money spoil one\u2019s ideas? I don\u2019t dream of money after all, but while I\u2019m dreaming, I\u2019m making money. It\u2019s never been about the money.\u201d In Cardin\u2019s career which spanned over 60 years, the couturier stayed true to his vision and created a multinational fashion brand presenting collections across the world in cities including Communist China, Moscow\u2019s Red Square and Germany. He also expanded into the food businesses with Paris\u2019s restaurant Maxim\u2019s, creating a chain of restaurants and fast-food joints across the world. The brand\u2019s social media account features a post quoting the renowned designer sating, \u201cI have always worked in my own style, which is different from all others. It was always my intention to be different, because that is the only way to last.\u201d Disclaimer: This story is auto-generated from IANS service. Get the news updates on WhatsApp & Telegram by subscribing to our channels. For all the latest News updates, download our app Android and iOS.<\/p>\n