Weirdly, there’s no Squid Games, which seems like an easy home run.<\/b>
\nIf you\u2019re an Android user and a Netflix subscriber, your login credentials now officially double as a pass to access five new games the streaming platform began rolling out this week as part of its quest to find and keep new subscribers. As of Tuesday, Android users around the world will see tap a new \u2018Games\u2019 tab within the Netflix app, which redirects them to the Google Play s tore. Once they\u2019ve downloaded the games\u2014which currently include Stranger Things: 1984, Stranger Things 3: The Game, Shooting Hoops, Card Blast, and Teeter Up \u2014they\u2019ll be prompted for Netflix login info in order to access them like regular apps. Although mobile gaming seems like a space ripe for a monetization gimmick, Netflix isn\u2019t charging anything for the new content, instead insisting that the gaming tab exists solely to lure in users as it jockeys to hold onto its streaming crown. \u201cThe strategic priority is to meet our members where they\u2019re at,\u201d Greg Peters, Netflix\u2019s chief product officer and chief operating officer, recently told investors. \u201cThe vast majority of our members engage with us on a mobile device. We want to make sure that when they\u2019re at that moment, and sometimes that\u2019s when they\u2019re out and about, that they have the opportunity to get a great Netflix experience with their mobile phone.\u201d To that end, Netflix has been getting clever in recent months: In addition to the new game offerings, which Netflix first began testing with Polish users back in August, the platform also recently unveiled a TikTok-style infinite scroll of short comedy content called \u201cFast Laughs.\u201d Although Netflix\u2019s current roster of games is still short, the streaming service has been deliberate in its attempts to maneuver further into the gaming space in recent months. In September, the platform acquired the indie game developer Night School Studio, which has a couple of hits under its belt: 2019\u2019s Afterparty takes place in a college town in hell, and 2016\u2019s Oxenfree is a mystery game that follows a teen girl\u2019s supernatural island adventure.<\/p>\n