Preorders begin the same day, when we’ll likely hear more about specs and price.<\/b>
\nIt looks like Google is going to launch the Pixel 10a early this year. The company today released a video that teases a launch on Wednesday, Feb. 18.
The clip also provides a full look at the rear and sides of the device. In no surprise, the phone looks similar to the Pixel 10, which starts at $899. The main difference appears to be the rear-facing camera. The Pixel 10a drops the more prominent camera bay for a rather modest-looking, flat two-camera system.
On the plus side, the «a» Pixel variants are usually more affordable than the flagship Pixels. The Pixel 9a was $499 at launch compared with $799 for the Pixel 9 and around $1,000 for the Pro versions. Google didn’t reveal Pixel 10a pricing, but it plans to kick off pre-orders on Feb. 18, according to the Google Store. If you sign up now to receive the store\u2019s emails, Google is promising an \u201cexclusive offer\u201d on the Google Pixel 10a as well.
\u201cA phone with more in store, in store soon,\u201d the company added in a tweet.
Google released the Pixel 9a in April 2025, and it’s currently $399 if you want to save even more. We gave it an \u201coutstanding\u201d score in our review, noting the device \u201cdelivers flagship-level performance\u201d and excellent picture-taking capabilities, despite lesser specs. But the company initially had to delay its release to fix a faulty component in a small number of devices.
We’ll be curious if Google maintains the $499 price. An ongoing memory shortage has triggered price increases for some consumer electronics, and vendors are considering lowering their memory configurations to offset rising costs.<\/p>\n