Ice Cube is expanding into Asia as his Cube Vision production company has entered into a strategic partnership with Kelvin Wu \u2019s AID Partners , a Hong Kong media investment company.
The deal calls for AID Partners to become a significant shareholder, strategic adviser, and an investor who fully funds targeted Cube Vision development projects. The joint announcement was made Monday by Ice Cube, Cube vision CEO Jeff Kwatinetz and Wu.
\u201cMy singular goal with Cube Vision is to continue to build a creative company that puts content quality and talent at the heart of every decision,\u201d Ice Cube said. \u201cKelvin\u2019s partnership and new friendship with me and Jeff allow us to do just that. We have a meaningful global financing partner who understands and appreciates how the right funding and creative autonomy will empower us to build a platform to grow together. What is especially exciting to me are the business opportunities in Asia to expand as we realize more success.\u201d
AID Partners\u2019 investments include Legendary Pictures, Golden Harvest Entertainment, Prime Focus Double Negative, HMV Digital China and Zoox. Cube Vision\u2019s credits include \u201cFriday,\u201d the Barbershop and Ride Along franchises and \u201cStraight Outta Compton.\u201d
\u201cThe Cube Vision investment is an ideal platform for AID Partners to realize our belief and strategy in building a better lifestyle by bridging media and entertainment in different global territories,\u201d Wu said. \u201cIce Cube is an extraordinary multi-hyphenate talent who also happens to have an eye for identifying commercially viable and culturally expansive source material. Coupled with Jeff\u2019s strong business and creative acumen, the two are primed to take Cube Vision to the next level and we look forward to this long term, lucrative partnership.\u201d
Ice Cube and Kwatinetz remain Cube Vision\u2019s majority shareholders with creative control of material and projects. Ice Cube will next be seen in the comedy \u201cFist Fight.\u201d
Centerview Partners introduced the parties and advised AID Partners on the transaction. Kwatinetz advised and negotiated the deal on behalf of Ice Cube and Cube Vision. Matthew Johnson of Ziffren Brittenham LLP represented Cube Vision, and Michael Eisner of Eisner Jaffe also handled negotiations on the deal.<\/p>\n

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