Dalia , a Berlin-based startup that gathers real-time market and opinion data by pushing micro-surveys to smartphone users, has raised $7 million in Series A funding. The round is led by Balderton Capital, with participation from existing investors Wellington Partners, and IBB-Bet.
In an era where polling companies are having something of an existential crisis, Dalia is attempting to use tech and, specifically, mobile distribution to improve the accuracy of market and opinion data research.
It does this through better reach and scale, afforded by distributing its surveys primarily via mobile ads that reside in third party apps and on mobile publishers’ websites, and a smarter UX that sees it do things like shorten or adapt a particular survey if it detects a participant is about to bail before completion.
