Netflix is definitely doing something right. Their fourth quarter report topped analysts’ estimates at the end of their first year as an international streaming service. Netflix added 1.93 million domestic subscribers which beat estimates of 1.38 million. The real growth came abroad though as Netflix added 5.12 million international subscribers, again above the 3.78 million estimate. Shares gained nearly 10% to an all-time high of $146 per share and finished up 0.3% following the announcement.
Much of Netflix’s success has been attributed to their original programming. New releases of “Gilmore Girls”, “Black Mirror”, and others helped boost Netflix’s subscriber count to over 93 million. By sacrificing short term profits to focus on long term marketing and original content, Netflix has helped build its large audience.
