Mozilla has bought content time-shifting app Pocket for an undisclosed amount, the companies announced simultaneously on their blogs. What started out as a..
Mozilla has bought content time-shifting app Pocket for an undisclosed amount, the companies announced simultaneously on their blogs. What started out as a handy Firefox plug-in for saving articles you didn’t have time for became more and more closely integrated with the browser, and today they’re making it official.
Pocket lets you hit a button to save a long article for later reading, minus ads and any annoying formatting. Fittingly, it was originally known as Read it Later, and was in a long-running feud with apps that accomplished much the same thing: Evernote, Instapaper, Readability, and eventually Apple’s own Reading List.
“In working closely with Pocket over the last year around the integration within Firefox, we developed a shared vision and belief in the opportunity to do more together that has led to Pocket joining Mozilla today,” read Mozilla’s press release. How romantic!
I spoke with Pocket founder Nate Weiner and Mozilla’s chief business and legal officer, Denelle Dixon, about the deal.
As for how the company can be better integrated than a default button, Weiner said that there’s still lots to do in bringing Pocket into the fold on different platforms, like mobile.
