Facebook today announced it’s expanding its set of online fundraising tools to include its own GoFundMe competitor, with the added support for personal online..
Facebook today announced it’s expanding its set of online fundraising tools to include its own GoFundMe competitor, with the added support for personal online fundraisers, starting first in the U. S. The new tool will allow Facebook users to raise money for personal crises and other campaigns – like school or medical expenses, emergency situations, funerals, and more. In addition, the company is adding the ability for Facebook Pages to add a “donate” button to their live broadcasts on the network.
This is not the first time Facebook has stepped into the fundraising space. In 2015, it debuted a Kickstarter-like feature aimed at non-profits that allowed them to set up a campaign page, explain their goals, and collect cash. Last year, the company expanded its fundraising tools to allow individuals to collect funds on behalf of non-profit organizations, as well.
It was only a matter of time before Facebook introduced similar tools to its wider user base, especially given the continued popularity of these sort of online campaigns, and the social activity that surrounds them.
