Instagram will make its bookmarking feature more useful, the company announced this morning, with the introduction of “collections. ” The new feature will..
Instagram will make its bookmarking feature more useful, the company announced this morning, with the introduction of “collections.” The new feature will allow users to organize the posts they save into private groupings for easier access. The addition may further challenge Pinterest, which also favors image bookmarking and the ability to save items to particular boards.
When Instagram first introduced its bookmarking tool in December, it was capitalizing on an already common behavior across its app – people were often saving photos others had posted. Instagram users would regularly come across posts they want to look back on later – whether a funny video or a great quote, an outfit they like and want to shop, vacation inspiration, a product they want to try, and more.
With bookmarking, you can privately save these posts to your profile so you can quickly get back to them later, instead of downloading the photos to your phone’s Camera Roll where they can get lost.
Since Instagram introduced the bookmarking feature a few months ago, nearly half (46%) of users have saved at least one post, the company says.
