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The new Crayola blue shade has a terribly boring name

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At least it’s not Bluey McBlueface.
At least it’s not Bluey McBlueface.
After the all the hullabaloo, Crayola’s new blue crayon finally has a name … “Bluetiful.”
Crayola announced the color in a Livestream on its Facebook page Thursday after months of deliberation. Twelve kids wearing the new blue shade shouted the crayon’s name and introduced Bluetiful, along with an anthropomorphized new color mascot.
Scientists in May announced that a new shade of blue discovered in a lab accident at Oregon State University in 2009 would be turned into a Crayola crayon. The scientists were calling it YInMn.
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But Crayola, of course, wanted to get more creative, so the coloring giant opened up a contest for users to submit names for the new color. By June, Crayola had a shortlist of five names and put them up for a vote.
The options were: Bluetiful, Dream Comes Blue, Moon Bliss, Reach for the Stars and Star Spangled Blue. Bluetiful won.
Bluetiful, according to Crayola’s site, is a “girl” crayon nicknamed “Bea, ” who loves coding and video games and advocates for “arts infused STEAM education (science, technology, engineering, arts and math) , especially for inspired girls like me!”
The new shade will replace Dandelion yellow in the 24-count box of crayons, joining not one, not two, but three other shades of blue already in the box.
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“I am still sad they kicked Dandelion out of the box to make room for this one, ” said Leslie Ely under the Facebook Live announcement.
Samantha Harris called it a “weedkiller, ” still upset, apparently, about Dandelion’s untimely exit.
Heather Johnson said, “Should have been TARDIS Blue, ” referring to the show “Doctor Who” whose main character travels through space and time in a blue police call box.
“Not a word … thumbs down, ” said Jackee Davis, but Lisa Slictor McKinnis said, “They are just kids. I promise when I was a kid coloring with crayons all I worried about was wearing the point down.”

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