In which the voice assistant becomes a walkie-talkie
Add Google to the list of companies that have a Stranger Things season 2 activation.
Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club.
Here’s a trailer for the game:
As part of the activation, Google gave away Google Home Minis and other Stranger Things gifts at last night’s premiere in Los Angeles. It’s also getting more than 150 superfans and influencers to talk up the game.
There will also be a new Stranger Things room in Google’s New York City pop-up store, including experiences with augmented reality.
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Tim Nudd
@nudd
Tim Nudd is creative editor of Adweek and editor of AdFreak, its daily blog. He oversees all of Adweek’s creative coverage and is co-host of its weekly podcast, Yeah, That’s Probably an Ad.
