Fox News reaped the benefits of the Brett Kavanaugh vote and confirmation this weekend, earnings its most-watched Saturday primetime since the Iraq War
Fox News Channel reaped the benefits of the Brett Kavanaugh vote and confirmation this weekend, earnings the cable network’s most-watched Saturday primetime since the Iraq War in 2003. In terms of total-day viewers, it was Fox’s best Saturday since Hurricane Katrina in ’05.
For the vote and Kavanaugh’s ultimate confirmation, which spanned 3-5 p.m. ET, Fox News averaged 4.3 million total viewers, with 819,000 of those coming from the key 25-54 demographic. That overall haul is more than double the combined tune-in to competitors CNN and MSNBC, and represented rough 460-percent gains over Fox’s Saturday averages for the two hours.
While Fox had a big lead in the demo, the margin wasn’t quite twice its combined competition.
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Primetime provided an even larger chasm in Fox’s favor. Its 3.326 million viewers crushed CNN’s 422,000 and MSNBC’s 532,000. Fox, which had its third-best Saturday primetime ever, more than doubled the combined competition’s demo viewers from 8-11 p.m.
In terms of Nielsen’s total-day metric, Fox News averaged 2.497 million total viewers, with 483,000 in the demo. CNN had 636,000 total viewers, with 186,000 in the demo. MSNBC got a 616,000 total viewers, with 120,000 demo viewers.
Below are Saturday’s Nielsen ratings for all three cable news channels and day parts.
Also Read: ‘Hannity’ Carries Fox News to Double-Digit Primetime Viewer Growth in Third Quarter
Vote & Confirmation ( 3-5PM /ET): Fox News: 4,3 37,000 total viewers; 819,000 25-54 demo CNN: 1,158,000 total viewers; 326,000 25-54 demo MSNBC: 914,000 total viewers; 175,000 25-54 demo
Total Day: Fox News: 2,497,000 total viewers; 483,000 25-54 demo CNN: 636,000 total viewers; 186,000 25-54 demo MSNBC: 616,000 total viewers; 120,000 25-54 demo
Primetime: Fox News: 3,326,000 total viewers; 583,000 25-54 demo CNN: 422,000 total viewers; 136,000 25-54 demo MSNBC: 532,000 total viewers; 82,000 25-54 demo
