Kniffen: Singles' Day is bigger than Black Friday and Cyber Monday combined

Jan Kniffen of J. Rogers Kniffen Worldwide discusses the impact of Alibaba’s Singles’ Day and how the event has transformed the Chinese e-commerce giant into a retail powerhouse.
Jan Kniffen of J. Rogers Kniffen Worldwide discusses the impact of Alibaba’s Singles’ Day and how the event has transformed the Chinese e-commerce giant into a retail powerhouse.

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