GOOGLE’S LITTLE-USED ‘next generation’ messenger service Allo is to close. The writing has been on the wall for the text service, which only…
GOOGLE’S LITTLE-USED ‘next generation’ messenger service Allo is to close.
The writing has been on the wall for the text service, which only launched just over two years ago, after resources were withdrawn in April to allow developers to focus on the SMS-heavy Messages app which also supports RCS instant messaging, though most carriers still don’t.
After speculation mounted following rumours about sister service Hangouts earlier this week, Google has now set about trying to explain its fractured messaging strategy, and Allo doesn’t make the cut:
“Earlier this year we paused investment in Allo and brought some of its most-loved features—like Smart Reply, GIFs and desktop support—into Messages.
