Apple purchased London-based Platoon, a startup that provides funding to help independent musicians get discovered by major labels. The acquisition may help Apple Music sign up more exclusive artists to the service, which will give it an advantage over rivals like Spotify and Pandora.
Apple Music may soon sign up more exclusive artists to the service, through Apple’s newly acquired startup, Platoon.
Apple’s music streaming service, which hit 50 million subscribers in May, is locked in a battle with competitors such as Spotify and Pandora. Apple has been making several moves lately to try to gain an advantage in the industry, and the purchase of Platoon may certainly help.
Platoon is a small tech startup that looks to help independent musicians get discovered by major labels. Unsigned artists may not have enough money to record their music in studios and gain access to editing software.
