Apple will not have an official presence at CES 2019, as the company prefers to launch new products and services on its own. However, it is making a splash at the annual event with a privacy-focused billboard put up near the Las Vegas Convention Center that features a play on a popular saying.
Apple does not have an official presence at CES 2019, but it is making a splash at the annual event through a billboard about privacy in Las Vegas.
The billboard, which was first spotted by Engadget’s Chris Velazco, is placed at the side of a SpringHill Suites by Marriott hotel, overlooking the Las Vegas Convention Center where CES 2019 will take place.
The mostly black billboard features the back of the recent iPhone models, and reads “What happens on your iPhone, stays on your iPhone.” The text, of course, is a play on the popular saying of “What happens in Vegas, stays in Vegas.
