Xiaomi, in recent years, has established itself as a strong read more
Xiaomi, in recent years, has established itself as a strong competitor of Samsung, OnePlus and Huawei in the Asian region. The brand has found unprecedented success, particularly in India due to its policy of releasing flagship phones at a budget price which resonated with the Indian budget-oriented market.
Following Huawei’s suit which has separated their Honor brand back in 2013, Xiaomi is doing the same thing as Xiaomi’s popular sub-brand Redmi has grown up enough to leave its parent’s comfort Xiaomi and be established as an independent brand. The split is scheduled for January 10 in China, the announcement was made by Xiaomi’s CEO Lei Jun who explained that the reason for splitting the brands was to increase the focus of both of the brands to their product growth.
