The grass is actually greener on the other side.
Atmosphere outside the Denver Center for the Performing Arts on January 22,2012 (Photo by Denver Post via Getty Images) Getty
The grass is actually greener on the other side.
While box office revenues on Broadway have fallen in recent weeks as tourists left New York and the cold winter weather set in, box office revenues of Broadway shows touring across the nation are still quite high. In fact, some musicals made more money last week on the road than on Broadway.
For example, while the Tony Award-winning musical Dear Evan Hansen generated $1,272,935 in ticket sales over eight performances last week in New York, the show generated $1,477,161 in ticket sales over seven performances last week on tour in Seattle. The touring production filled up the Paramount Theatre, which has more than twice as many seats as the Music Box Theatre, where Dear Evan Hansen now performs on Broadway.
In addition, whereas Come From Away generated $963,399 in ticket sales on Broadway last week, the show generated $1,426,142 in ticket sales on tour last week. It was the third week of the moving musical’s four-week stop in San Francisco, and the touring production of Hello, Dolly! with Betty Buckley is marching into town next.
Finishing up its nine-week run in Los Angeles, the touring production of Wicked also topped the original Broadway production at the box office, earning $2,726,147 with an average ticket price of $126.11 last week. In comparison, the 15-year-old musical earned $1,532,751 with an average ticket price of $107.31 last week on the Great White Way.
The highest-grossing musical each week on Broadway, Hamilton, also appears to make more money on the road in larger theaters.
Last week, one of the two touring productions of Hamilton made $3,967,400 over its final eight performances in Pittsburgh. It made $4,309,027 during the previous week, which is more money than the record-breaking show has ever made during a week on Broadway.
Stopping in Orlando, the other touring production of Hamilton generated $3,189,300 in ticket sales last week.
