Amberella’s wheatpastes are now a fashion statement.
Amberella, the Philly street artist who puts up those recognizable hearts with punchy, in-your-face statements on walls around the city, has expanded her reach to Los Angeles.
The West Chester native’s collaboration with California-based online boutique “Spiritual Gangster” is notable for its simple message to love oneself.
Released right on time for Valentine’s Day, the new collection is made up of three products — a tee, a tank and a hoodie — with one of the artist’s signature “power hearts” that reads: UR ALL U NEED.
Per Amberella, the opportunity to wheatpaste hearts someplace other than Philly and promote her body of work through commercial means is much more about exposure (SG’s Instagram currently has nearly 680k followers).
For her, the phrase feels like a culmination of her heartfelt (pun definitely intended) bodies of work.
“It’s the heart that says it all,” the artist told Billy Penn. “I finally found myself.”
Born Amber Lynn, Amberella learned paste-up technique while studying photography at UArts in the early 2000s.
“Once I got into the streets, I fell in love with the idea of sharing work whenever I felt like it and anonymously,” she said.
