LOS ANGELES (AP) — Boi-1da considers himself a sidekick to some of the biggest music performers, from Drake to Rihanna, and he is now…
LOS ANGELES (AP) — Boi-1da considers himself a sidekick to some of the biggest music performers, from Drake to Rihanna, and he is now being thrust into the Grammy spotlight for his standout production work.
The Jamaica-born, Toronto-raised producer is nominated for six Grammys, including three in the best rap song category, thanks to his work on Drake’s “God’s Plan,” Eminem’s “Lucky You” and Jay Rock’s “Win.” He earned a record-of-the-year nod and another for non-classical producer of the year, where he’s competing against Pharrell Williams, Kanye West, Linda Perry and Larry Klein.
In the past decade, Boi-1da has garnered 14 Grammy nominations from a slew of smash hits such as Drake’s “Best I Ever Had” and “0 to 100/The Catch Up,” Kendrick Lamar’s “The Blacker The Berry” and Rihanna’s “Work.” He’s also worked alongside Beyonce, Jay Z, Travis Scott, G-Eazy and Cardi B.
The 32-year-old recently spoke with The Associated Press while sitting poolside at a $20-million home overlooking Los Angeles. He talked about competing with himself, whether he deserves to win producer of the year and whether he’s ever written lyrics for Drake.
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AP: Where does the name Boi-1da come from?
Boi-1da: I got the name while sitting around in high school with a bunch of my friends. We had a rap group, but I really didn’t want to rap. I’m really into comic books. I like Batman. So you know Robin is called the Boy Wonder. He’s the sidekick to Batman. As a producer, you’re kind of the sidekick to the artist.
