Instagram may be about to make the biggest change ever to your experience with the app soon, in the hope that you’ll stop obsessing so much over how many likes your Coachella posts and #foodpix get.
Instagram may be about to make the biggest change ever to your experience with the app soon, in the hope that you’ll stop obsessing so much over how many likes your Coachella posts and #foodpix get.
During Facebook’s annual F8 software developer conference in San Jose, California, today, Instagram’s top executive Adam Mosseri explained that the photo-sharing service is going to start a test later this week that hides the number of likes on each post from other users. The goal, he explained, is to make Instagram feel less “like a competition.”
The testing is going to happen in Canada ahead of presumably a wider rollout, depending on how it’s received there. As part of the test, should you happen to be among the participants, users scrolling through your feed would see only your posts and no indication of many users “liked” them.
