Apple’s splashy new product announcements at its annual Worldwide Developers Conference in San Jose also ushered in new rules of the road for its ecosystem partners that force hard turns for app makers around data ownership and control. These changes could fundamentally shift how consumers perceive and value control over the data they generate in […]
Apple’s splashy new product announcements at its annual Worldwide Developers Conference in San Jose also ushered in new rules of the road for its ecosystem partners that force hard turns for app makers around data ownership and control. These changes could fundamentally shift how consumers perceive and value control over the data they generate in using their devices, and that shift could change the landscape for how services are bought, consumed and sold.